The U.S.’s expanding waistline is creating fears in the minds of food and beverage makers that they may be held responsible. Some of these companies are already mulling legal issues in case they are accused in lawsuits of fomenting a burgeoning national health crisis.
During the year 2000, it is reported that some 300,000 Americans died of obesity- related causes. Lawmakers are considering a wide range of proposals, including levying taxes on junk foods aimed at kids and requiring specific label codes for high sodium and high fat foods.
These proposals for regulations are strongly opposed by food trade groups and others who support consumer choice and individual responsibility. Food and beverage manufacturers will gradually begin to address this issue in their advertisements. Ads will begin to reflect themes such as “Use our products in a healthful way”.